調査レポートカテゴリー： IT/電子, MarketsandMarkets, 世界

Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)

世界のリテールアナリティクス（小売向けIT分析システム）市場：データ管理ソフトウェア、分析ツール、モバイルアプリ等

◆タイトル：Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019)
◆商品コード：MAM-TC-2663
◆調査・発行会社：MarketsandMarkets
◆発行日：2014年8月
◆ページ数：142
◆レポート形式：PDF / 英語
◆納品方法：Eメール
◆調査対象地域：グローバル
◆産業分野：IT
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【レポートの概要】

本調査レポートでは、"世界のリテールアナリティクス（小売向けIT分析システム）市場：データ管理ソフトウェア、分析ツール、モバイルアプリ等"について調査・分析し、イントロダクション、エグゼクティブサマリー、プレミアムインサイト、市場概観、市場の成長要因、阻害要因、市場の機会と課題、産業動向、バリューチェーン分析、市場環境分析、市場の動態、種類別分析、用途別分析、地域別分析、市場規模及び予測、競争状況、主要企業（ベンダー）分析等の情報をお届けいたします。

In retail analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as campaign management, customer acquisition, retention and loyalty management, space planning and optimization, cluster planning, demand and supply forecasting, inventory management, workforce management, fraud and risk management and others.

The retail analytics market analysis consists of various types of business functions, solutions, services, deployment, and regions. The overall market size is calculated by adding up the market sizes of all solutions and services such as data management software, analytics software, mobile applications, reporting and visualization tools, professional services, support and maintenance services among others.

For attaining enhanced marketing effectiveness, a significant number of retailers are focusing strongly on gaining insights out of the unstructured customer data which would ultimately assist them in making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence enable the retailers in providing enhanced customer experience. The retail analytics solutions also help the digital retailers in advertisement campaign management, customer segmentation and loyalty management. The retail analytics solutions for conventional brick and mortar retail houses are also applied for space planning and optimization, cluster planning/ assortment, inventory management and others.

On the basis of solutions, the retail analytics market has been segmented into data management software, analytics software, mobile applications, and reporting and visualization tools. A number of these solutions are available for deployment within the outlet premises as well as on demand, i.e. through the cloud.

The report is expected to help the market leaders/new entrants in the following ways:
1. This report segments the market into solutions and services, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and market sub-segments. The market numbers are further split across the business functions, deployment, and regions.
2. This report will help the stakeholders better understand the competition and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the leading players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16

2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET CRACKDOWN & DATA TRIANGULATION 21
2.2.1 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 21
2.2.2 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 22
2.2.3 KEY INDUSTRY INSIGHTS 22
2.2.4 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN RETAIL ANALYTICS MARKET 27
4.2 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTIONS 28
4.3 PRODUCT GROWTH MATRIX BY SOLUTION 29
4.4 LIFE CYCLE ANALYSIS BY REGION 30

5 MARKET OVERVIEW 31
5.1 MARKET DEFINITION 32
5.2 MARKET EVOLUTION 32
5.3 MARKET SEGMENTATION 33
5.3.1 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTION 33
5.3.2 RETAIL ANALYTICS MARKET BY TYPE 34
5.3.3 RETAIL ANALYTICS MARKET BY DEPLOYMENT MODEL 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 37
5.4.1.1 Continuous Rise in Big Data 37
5.4.1.2 m-Commerce Adoption 37
5.4.1.3 Rise in Social Media Utility 37
5.4.1.4 Increasing Demand for Customer Analytics 37
5.4.2 RESTRAINTS 38
5.4.2.1 Lack of Technical Expertise 38
5.4.2.2 Spend Shift 38
5.4.3 OPPORTUNITIES 38
5.4.3.1 Diverse Subsegments 38
5.4.3.2 Increasing Need to Mitigate Shrink 39
5.4.3.3 Increasing Omnichannel Marketing 39
5.4.4 BURNING ISSUES 39
5.4.4.1 High Pricing 39
5.4.4.2 Involved Complexity 39
5.4.4.3 Unavailability of Standardization 40

6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 ECOSYSTEM 42
6.4 INDUSTRY TRENDS 44
6.5 PORTER’S FIVE FORCES ANALYSIS 44
6.5.1 THREAT FROM NEW ENTRANTS 45
6.5.2 THREAT OF SUBSTITUTE 45
6.5.3 BARGAINING POWER OF SUPPLIERS 45
6.5.4 BARGAINING POWER OF BUYERS 45
6.5.5 INTENSITY OF RIVALRY 45
6.6 STRATEGIC BENCHMARKING 45

7 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTION 47
7.1 INTRODUCTION 48
7.2 MARKETING & CUSTOMER ANALYTICS MARKET 50
7.2.1 CAMPAIGN MANAGEMENT/MARKETING MIX ANALYSIS 50
7.2.2 MARKET BASKET ANALYSIS 50
7.2.3 PRICING 50
7.2.4 CUSTOMER SEGMENTATION, ACQUISITION, RETENTION, & LOYALTY MANAGEMENT 50
7.2.5 SALES FORECASTING 51
7.2.6 OTHERS (CROSS SELLING, POS, & PRODUCT LIFE CYCLE MANAGEMENT) 51
7.3 MERCHANDIZING & IN-STORE ANALYTICS MARKET 55
7.3.1 SPACE PLANNING AND OPTIMIZATION 56
7.3.2 ASSORTMENT/CLUSTER PLANNING 56
7.3.3 FRAUD AND RISK MANAGEMENT 56
7.3.4 OTHERS (WORKFORCE MANAGEMENT, KIOSKS, AND SELF-CHECKOUT SOLUTIONS) 56
7.4 SUPPLY CHAIN ANALYTICS 60
7.4.1 INVENTORY MANAGEMENT 60
7.4.2 SUPPLY AND DEMAND FORECASTING 61
7.4.3 VENDOR MANAGEMENT 61
7.4.4 OTHERS (ORDER MANAGEMENT, TRANSPORTATION MANAGEMENT) 61
7.5 STRATEGY & PLANNING MARKET 65
7.5.1 ACCOUNTING 65
7.5.2 PERFORMANCE MANAGEMENT 65
7.5.3 REAL ESTATE PLANNING 65
7.5.4 OTHERS 65

8 RETAIL ANALYTICS MARKET BY TYPE 70
8.1 INTRODUCTION 71
8.2 SOLUTIONS MARKET 71
8.2.1 DATA MANAGEMENT SOFTWARE MARKET 73
8.2.2 ANALYTICAL TOOLS MARKET 74
8.2.3 MOBILE APPLICATIONS MARKET 75
8.2.4 REPORTING & VISUALIZATION TOOLS MARKET 76
8.3 SERVICES MARKET 77
8.3.1 PROFESSIONAL SERVICES MARKET 78
8.3.2 SUPPORT & MAINTENANCE SERVICES MARKET 79

9 RETAIL ANALYTICS MARKET BY DEPLOYMENT MODEL 80
9.1 INTRODUCTION 81
9.2 ON-PREMISE DEPLOYMENT 82
9.3 ON-DEMAND DEPLOYMENT 83

10 RETAIL ANALYTICS MARKET BY REGION 84
10.1 INTRODUCTION 85
10.2 NORTH AMERICA (NA) 86
10.3 EUROPE 88
10.4 ASIA-PACIFIC (APAC) 90
10.5 MIDDLE EAST AND AFRICA (MEA) 92
10.6 LATIN AMERICA (LA) 94

11 END USER ANALYSIS 96
11.1 RAPID GROWTH IN E-COMMERCE 96
11.2 HIGH ADOPTION RATE OF ANALYTICS SOLUTIONS BY SMBS 96
11.3 RISING MOBILE SHOPPING TREND 96

12 COMPETITIVE LANDSCAPE 97
12.1 OVERVIEW 97
12.2 COMPETITIVE SITUATION & TRENDS 98
12.2.1 MERGERS & ACQUISITIONS (M&A) 98
12.2.2 VENTURE CAPITAL (VC) FUNDING 103

13 COMPANY PROFILES 106
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 106
13.2 ADOBE SYSTEMS 107
13.3 ANGOSS SOFTWARE 110
13.4 EXPERIAN INFORMATION SOLUTIONS, INC. 112
13.5 IBM 114
13.6 MICROSOFT CORPORATION 117
13.7 MICROSTRATEGY 119
13.8 ORACLE 122
13.9 SAP 125
13.10 SAS INSTITUTE 128
13.11 TABLEAU SOFTWARE 131
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 134
14.1 DISCUSSION GUIDE 134
14.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
14.3 AVAILABLE CUSTOMIZATIONS 139
14.4 RELATED REPORTS 140

LIST OF TABLES

TABLE 1 KEY INDUSTRY TRENDS 44
TABLE 2 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2014–2019 ($MILLION) 48
TABLE 3 RETAIL ANALYTICS MARKET GROWTH, BY BUSINESS FUNCTION,
2014–2019 (Y-O-Y %) 49
TABLE 4 MARKETING & CUSTOMER ANALYTICS MARKET, BY APPLICATION,
2014–2019 ($MILLION) 51
TABLE 5 MARKETING & CUSTOMER ANALYTICS MARKET GROWTH, BY APPLICATION,
2014–2019 (Y-O-Y %) 52
TABLE 6 MARKETING & CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 55
TABLE 7 MARKETING & CUSTOMER ANALYTICS MARKET, BY REGION,
2014–2019 ($MILLION) 55
TABLE 8 MERCHANDIZING & IN-STORE ANALYTICS MARKET, BY APPLICATION,
2014–2019 ($MILLION) 56
TABLE 9 MERCHANDIZING & IN-STORE ANALYTICS MARKET GROWTH, BY APPLICATION, 2014–2019 (Y-O-Y %) 57
TABLE 10 MERCHANDIZING & IN-STORE ANALYTICS MARKET, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION) 59
TABLE 11 MERCHANDIZING & IN-STORE ANALYTICS MARKET, BY REGION,
2014–2019 ($MILLION) 59
TABLE 12 SUPPLY CHAIN ANALYTICS MARKET, BY APPLICATION, 2014–2019 ($MILLION) 61
TABLE 13 SUPPLY CHAIN ANALYTICS MARKET GROWTH, BY APPLICATION,
2014–2019 (Y-O-Y %) 62
TABLE 14 SUPPLY CHAIN ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 63
TABLE 15 SUPPLY CHAIN ANALYTICS MARKET, BY REGION, 2014–2019 ($MILLION) 64
TABLE 16 STRATEGY & PLANNING MARKET, BY APPLICATION, 2014–2019 ($MILLION) 66
TABLE 17 STRATEGY & PLANNING MARKET, BY APPLICATION, 2014–2019 ($MILLION) 66
TABLE 18 STRATEGY & PLANNING MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 68
TABLE 19 STRATEGY & PLANNING MARKET, BY REGION, 2014–2019 ($MILLION) 68
TABLE 20 RETAIL ANALYTICS MARKET, BY TYPE, 2014–2019 ($MILLION) 71
TABLE 21 RETAIL ANALYTICS MARKET GROWTH, BY TYPE, 2014–2019 (Y-O-Y %) 71
TABLE 22 RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 72
TABLE 23 RETAIL ANALYTICS MARKET GROWTH, BY SOLUTION, 2014–2019 (Y-O-Y %) 72
TABLE 24 DATA MANAGEMENT SOFTWARE MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 73
TABLE 25 DATA MANAGEMENT SOFTWARE MARKET, BY REGION, 2014–2019 ($MILLION) 74
TABLE 26 ANALYTICAL TOOLS MARKET, BY BUSINESS FUNCTION, 2014–2019 ($MILLION) 74
TABLE 27 ANALYTICAL TOOLS MARKET, BY REGION, 2014–2019 ($MILLION) 75
TABLE 28 MOBILE APPLICATIONS MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 75
TABLE 29 MOBILE APPLICATIONS MARKET, BY REGION, 2014–2019 ($MILLION) 76
TABLE 30 REPORTING & VISUALIZATION TOOLS MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 76
TABLE 31 REPORTING & VISUALIZATION TOOLS MARKET, BY REGION,
2014–2019 ($MILLION) 77
TABLE 32 RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 77
TABLE 33 RETAIL ANALYTICS MARKET GROWTH, BY SERVICE, 2014–2019 (Y-O-Y %) 77
TABLE 34 PROFESSIONAL SERVICES MARKET, BY BUSINESS FUNCTION, 2014–2019 ($MILLION) 78
TABLE 35 PROFESSIONAL SERVICES MARKET, BY REGION, 2014–2019 ($MILLION) 78
TABLE 36 SUPPORT & MAINTENANCE SERVICES MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 79
TABLE 37 SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2014–2019 ($MILLION) 79
TABLE 38 RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION) 81
TABLE 39 RETAIL ANALYTICS MARKET GROWTH, BY DEPLOYMENT MODEL,
2014–2019 (Y-O-Y %) 81
TABLE 40 ON-PREMISE DEPLOYMENT MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 82
TABLE 41 ON-PREMISE MARKET, BY REGION, 2014–2019 ($MILLION) 82
TABLE 42 ON-DEMAND DEPLOYMENT MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 83
TABLE 43 ON-DEMAND DEPLOYMENT MARKET, BY REGION, 2014–2019 ($MILLION) 83
TABLE 44 RETAIL ANALYTICS MARKET, BY REGION, 2014–2019 ($MILLION) 85
TABLE 45 RETAIL ANALYTICS MARKET GROWTH, BY REGION, 2014–2019 (Y-O-Y %) 85
TABLE 46 NA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2014–2019 ($MILLION) 86
TABLE 47 NA: RETAIL ANALYTICS MARKET GROWTH, BY BUSINESS FUNCTION,
2014–2019 (Y-O-Y %) 86
TABLE 48 NA: RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 87
TABLE 49 NA: RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 87
TABLE 50 NA: RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 87
TABLE 51 EUROPE: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 88
TABLE 52 EUROPE: RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 88
TABLE 53 EUROPE: RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 89
TABLE 54 EUROPE: RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 89
TABLE 55 APAC: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 90
TABLE 56 APAC: RETAIL ANALYTICS MARKET GROWTH, BY BUSINESS FUNCTION,
2014–2019 (Y-O-Y %) 90
TABLE 57 APAC: RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 91
TABLE 58 APAC: RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 91
TABLE 59 APAC: RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 91
TABLE 60 MEA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION,
2014–2019 ($MILLION) 92
TABLE 61 MEA: RETAIL ANALYTICS MARKET GROWTH, BY BUSINESS FUNCTION,
2014–2019 (Y-O-Y %) 92
TABLE 62 MEA: RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 93
TABLE 63 MEA: RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 93
TABLE 64 MEA: RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 93
TABLE 65 LA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2014–2019 ($MILLION) 94
TABLE 66 LA: RETAIL ANALYTICS MARKET GROWTH, BY BUSINESS FUNCTION,
2014–2019 (Y-O-Y %) 94
TABLE 67 LA: RETAIL ANALYTICS MARKET, BY SOLUTION, 2014–2019 ($MILLION) 95
TABLE 68 LA: RETAIL ANALYTICS MARKET, BY SERVICE, 2014–2019 ($MILLION) 95
TABLE 69 LA: RETAIL ANALYTICS MARKET, BY DEPLOYMENT MODEL,
2014–2019 ($MILLION) 95
TABLE 70 MERGERS & ACQUISITIONS 98
TABLE 71 VC FUNDING 103

LIST OF FIGURES

FIGURE 1 GLOBAL RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION 15
FIGURE 2 RETAIL ANALYTICS MARKET: RESEARCH METHODOLOGY 17
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 5 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION 20
FIGURE 6 RETAIL ANALYTICS MARKET SNAPSHOT, BY SOLUTION (2014 VS. 2019) 25
FIGURE 7 GLOBAL RETAIL ANALYTICS MARKET, BY REGION, 2014 26
FIGURE 8 ATTRACTIVE MARKET OPPORTUNITIES IN RETAIL ANALYTICS MARKET 27
FIGURE 9 MARKETING AND CUSTOMER ANALYTICS IS THE FASTEST GROWING BUSINESS FUNCTION IN RETAIL ANALYTICS MARKET 28
FIGURE 10 PRODUCT GROWTH MATRIX 29
FIGURE 11 APAC, MEA, & LA MARKETS SOON TO ENTER IN EXPONENTIAL
GROWTH PHASE IN COMING YEARS 30
FIGURE 12 RETAIL ANALYTICS: MARKET EVOLUTION 32
FIGURE 13 RETAIL ANALYTICS MARKET SEGMENTATION: BY BUSINESS FUNCTION 33
FIGURE 14 RETAIL ANALYTICS MARKET SEGMENTATION: BY TYPE 34
FIGURE 15 RETAIL ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT MODEL 35
FIGURE 16 IMPACT ANALYSIS 36
FIGURE 17 VALUE CHAIN ANALYSIS 42
FIGURE 18 RETAIL ANALYTICS ECOSYSTEM 43
FIGURE 19 RETAIL ANALYTICS: PORTER’S FIVE FORCES ANALYSIS 44
FIGURE 20 DEMAND FOR CUSTOMER DATA ANALYTICS & IN-STORE ANALYTICS SOLUTION TO PUSH THE GROWTH OF GLOBAL RETAIL ANALYTICS MARKET 49
FIGURE 21 MARKETING & CUSTOMER ANALYTICS GROWTH RATE COMPARISON:
BY APPLICATION 52
FIGURE 22 MARKETING & CUSTOMER ANALYTICS GROWTH RATE COMPARISON: BY REGION 53
FIGURE 23 MARKET BASKET ANALYSIS & CUSTOMER SEGMENTATION, ACQUISITON, RETNTION, & LOYALTY MANAGEMENT ARE THE FASTEST GROWING APPLICATION AREAS IN MARKETING & CUSTOMER ANALYTICS 54
FIGURE 24 MERCHANDIZING & IN-STORE ANALYTICS MARKET GROWTH RATE COMPARISON: BY APPLICATION 57
FIGURE 25 FRAUD & RISK MANAGEMENT & ASSORTMENT PLANNING & OPTIMIZATION ARE THE FASTEST GROWING APPLICATION AREAS IN MERCHANDIZING & IN-STORE ANALYTICS 58
FIGURE 26 MERCHANDIZING & IN-STORE ANALYTICS MARKET GROWTH RATE COMPARISON: BY REGION 60
FIGURE 27 SUPPLY CHAIN ANALYTICS MARKET GROWTH RATE COMPARISON:
BY APPLICATION 62
FIGURE 28 VENDOR MANAGEMENT & OTHERS APPLICATIONS (ORDER MANAGEMENT, TRANSPORTATION MANAGEMENT) ARE THE HIGHEST GROWTH APPLICATION AREAS IN SUPPLY CHAIN ANALYTICS 63
FIGURE 29 SUPPLY CHAIN ANALYTICS MARKET GROWTH RATE COMPARISON: BY REGION 64
FIGURE 30 STRATEGY & PLANNING GROWTH RATE COMPARISON: BY APPLICATION 67
FIGURE 31 PERFORMANCE MANAGEMENT & OTHERS (DATA WAREHOUSING & STORE CLUSTERING) ARE THE FASTEST GROWING APPLICATIONS IN STRATEGY & PLANNING 67
FIGURE 32 STRATEGY & PLANNING MARKET GROWTH RATE COMPARISON: BY REGION 69
FIGURE 33 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS 97
FIGURE 34 REGIONAL REVENUE MIX OF TOP 5 MARKET PLAYERS 106
FIGURE 35 ADOBE SYSTEMS: BUSINESS OVERVIEW 107
FIGURE 36 ANGOSS SOFTWARE: BUSINESS OVERVIEW 110
FIGURE 37 EXPERIAN: BUSINESS OVERVIEW 112
FIGURE 38 IBM: BUSINESS OVERVIEW 114
FIGURE 39 SWOT ANALYSIS 116
FIGURE 40 MICROSOFT: BUSINESS OVERVIEW 117
FIGURE 41 MICROSTRATEGY: BUSINESS OVERVIEW 119
FIGURE 42 SWOT ANALYSIS 121
FIGURE 43 ORACLE: BUSINESS OVERVIEW 122
FIGURE 44 SWOT ANALYSIS 124
FIGURE 45 SAP: BUSINESS OVERVIEW 125
FIGURE 46 SWOT ANALYSIS 127
FIGURE 47 SAS INSTITUTE: BUSINESS OVERVIEW 128
FIGURE 48 SWOT ANALYSIS 130
FIGURE 49 TABLEAU SOFTWARE: BUSINESS OVERVIEW 131

【レポートのキーワード】

リテールアナリティクス、小売向けIT分析システム、小売ITソリューション、ITサービス、データ管理ソフトウェア、分析ツール、モバイルアプリ、レポート・可視化ツール

★調査レポート[世界のリテールアナリティクス（小売向けIT分析システム）市場：データ管理ソフトウェア、分析ツール、モバイルアプリ等] ( Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019) / MAM-TC-2663) 販売に関する免責事項

[世界のリテールアナリティクス（小売向けIT分析システム）市場：データ管理ソフトウェア、分析ツール、モバイルアプリ等] ( Retail Analytics Market by Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning), & by Solutions (Analytical Tools, Mobile Applications, Reporting Tools) – Worldwide Forecasts and Analysis (2014 – 2019) / MAM-TC-2663) についてEメールでお問い合わせ

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