Animal/Veterinary Vaccines Market [Products (Livestock - Bovine, Companion - Canine, Poultry, Equine), Diseases (Rabies, Distemper, Foot & Mouth, Gumboro, Avian Influenza, Strangles), Technology (Live attenuated, DNA, Recombinant)]-Global Forecast to 2018

世界の動物/獣医ワクチン市場

◆タイトル:Animal/Veterinary Vaccines Market [Products (Livestock - Bovine, Companion - Canine, Poultry, Equine), Diseases (Rabies, Distemper, Foot & Mouth, Gumboro, Avian Influenza, Strangles), Technology (Live attenuated, DNA, Recombinant)]-Global Forecast to 2018
◆商品コード:MD 2103
◆調査・発行会社:MarketsandMarkets
◆発行日:2013年9月
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◆レポート形式:pdf / 英語
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【レポートの概要】

本調査レポートでは、"世界の動物/獣医ワクチン市場"について調査・分析し、イントロダクション、エグゼクティブサマリー、市場概観、市場の成長要因、阻害要因、市場の機会と課題、市場環境分析、市場の動態、製品別分析、地域別分析、市場規模及び予測、競争状況、市場シェア分析、新製品発売、主要企業(ベンダー)分析等の情報をお届けいたします。

The global animal vaccines market is in its growth phase and is poised to cross the $8 billion mark by 2018. The factors responsible for the growth of the market include increasing incidences of zoonotic diseases in humans; growing prevalence of animal diseases; and increasing investments by government bodies, animal welfare associations, and leading players. Another factor driving the growth in this space is the continuous innovations and introduction of new products in the market. Since 2012, more than 20 new products have been launched, showing the huge potential for growth in this arena. However, increasing maintenance costs for vaccines and the shift towards vegetarian food by consumers will restrict the growth of the market to some extent. With the growing awareness of animal health in emerging economies, new entrants as well as established players have huge opportunities by introducing novel vaccines like DNA and recombinant vaccines and by entering into emerging countries. The global market for animal vaccines is estimated to be worth $5.8 billion by 2013 and is expected to grow at a healthy CAGR of 8.1% to reach $8.6 billion by 2018.

Europe accounts for the largest share of the animal vaccines market, followed by North America. Both markets are reaching the maturity phase of growth and will register mid single-digit growth rates for the next five years. Asia, parts of Africa, and LATAM are poised to grow at double-digit rates owing to the increasing investment opportunities for companies in these immature markets and due to the improving healthcare facilities for animals. Countries like China, India, Australia, and Brazil will be major contributors to the growth of the market.

The market is dominated by tier I players and is fairly consolidated with the top 5 players contributing close to 70% of the share. New entrants face high barriers in entering this market as it is a capital-intensive industry with strict regulations.

Scope of the Report

This research report categorizes the global animal/veterinary vaccines market on the basis of products, animal diseases, and technology. These markets are broken down into segments and sub-segments, providing exhaustive value analysis for 2011, 2012, and 2013 as well as forecasts up to 2018. Each segment of the market is comprehensively analyzed at a granular level, by geography (Europe, North America, Asia, and the Rest of the World), to provide in-depth information on the global scenario.

The global animal vaccines market is segmented as follows:

Global Animal Vaccines Market, by Products:

Livestock vaccines
Porcine vaccines
Poultry vaccines
Companion animal vaccines
Equine vaccines
Aquaculture vaccines
Other animal vaccines

Global Animal Vaccines Market, by Diseases:

Livestock vaccines
Bovine vaccines
Foot-and-mouth disease
Bovine viral diarrhea
Bovine clostridial diseases
Brucellosis
Infectious bovine rhinotracheitis
Others
Small ruminant animal vaccines
Small ruminant clostridial diseases
Scabby mouth infection
Pneumonia and septicemia
Pox diseases
Ovine Johne’s disease
Others
Porcine vaccines
Porcine parvovirus
Porcine reproductive respiratory syndrome (PRRS)
Porcine circovirus II
Swine influenza
Swine pneumonia
Others
Poultry vaccines
Infectious bronchitis
Gumboro disease
Avian influenza
Coccidiosis
Marek’s disease
Newcastle disease
Others
Companion animal vaccines
Canine vaccines
Canine rabies
Canine distemper
Canine parvovirus
Infectious canine hepatitis
Others
Feline vaccines
Feline rabies
Feline panleukopenia
Feline viral rhinotracheitis
Feline leukemia
Others
Equine vaccines
Equine encephalomyelitis
Strangles
Equine influenza
Equine rhinopneumonitis
Others
Aquaculture vaccines
Vibriosis
Pasteurellosis
Furunculosis
Others
Other animal vaccines

Global Animal Vaccines Market, by Technology:

Inactivated vaccines
Live attenuated vaccines
Toxoid vaccines
Conjugate vaccines
DNA vaccines
Recombinant vaccines
Subunit vaccines

Global Animal Vaccines Market, by Geography:

Europe
North America
Asia
RoW

【レポートの目次】

Table Of Contents

1 Introduction (Page No. – 22)
1.1 Key Take-Aways
1.2 Report Description
1.3 Research Methodology
1.3.1 Market Size Estimation
1.3.2 Market Share
1.3.3 Key Data Points From Secondary Sources
1.3.4 Key Data Points From Primary Sources
1.3.5 Assumptions
1.4 Markets Covered
1.5 Stakeholders
1.6 Market Scope

2 Executive Summary (Page No. – 33)

3 Market Overview (Page No. – 37)
3.1 Introduction
3.2 Market Segmentation
3.3 Market Dynamics
3.3.1 Drivers
3.3.1.1 Growing Prevalence Of Animal Diseases Will Result In Employing Preventive Measures Like Vaccines
3.3.1.2 Increasing Incidences Of Zoonotic Diseases In Humans Will Propel The Vaccines Market
3.3.1.3 Increasing Investments By Various Government Agencies, Animal Associations, & Leading Players To Propel The Market
3.3.1.4 Continuous Innovations & Introduction Of New Products Propels The Market
3.3.2 Restraints
3.3.2.1 Rising Maintenance Costs For Storage Of Vaccines, A Burden On Manufacturers & Distributors
3.3.2.2 Increasing Adoption Of Vegetarian Food In Major Economies Owing To Increasing Risk Of Obesity And Other Chronic Disorders
3.3.2.3 Persistent Economic Slowdown To Affect Growth
3.3.3 Opportunities
3.3.3.1 Technological Innovations Like Dna Vaccines
3.3.3.2 Growing Awareness Of Animal Health In Emerging Economies
3.3.3.3 Increasing Investment Opportunities In Emerging And Immature Markets
3.4 Regulations For Animal Vaccines
3.4.1 Usda Regulates The Registration Process In U.S.
3.4.2 Emea Is The Apex Body For Approval Of Animal Vaccines In Europe
3.4.3 Maff Regulates The Veterinary Medicinal Products (VMPS) In Japan
3.4.4 Vich Harmonizes The Registration Process In U.S., Europe And Japan
3.5 Porter’s Five Forces Analysis
3.5.1 Threat From New Entrants
3.5.2 Threat From Substitutes
3.5.3 Bargaining Power Of Buyers
3.5.4 Bargaining Power Of Suppliers
3.5.5 Competitive Rivalry Among Existing Players
3.6 Market Share Analysis of Animal Vaccines
3.6.1 Global
3.6.2 North America
3.6.3 Europe
3.6.4 Asia

4 Global Market, By Product (Page No. – 58)
4.1 Introduction
4.2 Companion Animal Vaccines
4.2.1 Canine Vaccines Contribute The Largest To The Companion Animal Vaccines Market
4.2.2 Canine
4.2.3 Feline
4.3 Livestock
4.3.1 Increasing Investments By Government Bodies And Companies
4.3.2 Bovine
4.3.3 Small Ruminant
4.4 Poultry
4.5 Porcine
4.6 Equine
4.7 Aquaculture
4.7.1 Aquaculture Vaccines Market To Grow At The Fastest Pace
4.8 Other Animal Vaccines

5 Global Market, By Disease (Page No. – 72)
5.1 Introduction
5.2 Companion Animal Vaccines
5.2.1 Canine Vaccines, By Disease
5.2.1.1 Canine Rabies
5.2.1.2 Canine Distemper
5.2.1.3 Canine Parvovirus
5.2.1.4 Infectious Canine Hepatitis
5.2.2 Feline Vaccines, By Disease
5.2.2.1 Feline Rabies
5.2.2.2 Feline Panleukopenia
5.2.2.3 Feline Viral Rhinotracheitis
5.2.2.4 Feline Leukemia
5.3 Livestock Vaccines
5.3.1 Bovine Vaccines, By Disease
5.3.1.1 Foot And Mouth Disease (FMD)
5.3.1.2 Bovine Viral Diarrhea
5.3.1.3 Bovine Clostridial Diseases
5.3.1.4 Brucellosis
5.3.1.5 Infectious Bovine Rhinotracheitis
5.3.2 Small Ruminant Vaccines, By Disease
5.3.2.1 Small Ruminant Clostridial Diseases
5.3.2.2 Scabby Mouth Infection
5.3.2.3 Pneumonia & Septicemia
5.3.2.4 Pox Diseases
5.3.2.5 Ovine Johne’s Disease (Paratuberculosis)
5.4 Poultry Vaccines, By Disease
5.4.1 Infectious Bronchitis
5.4.2 Gumboro Disease
5.4.3 Avian Influenza
5.4.4 Coccidiosis
5.4.5 Marek’s Disease
5.4.6 Newcastle Disease
5.5 Porcine Vaccines, By Disease
5.5.1 Porcine Parvovirus
5.5.2 Porcine Reproductive Respiratory Syndrome (PRRS)
5.5.3 Porcine Circovirus Ii
5.5.4 Swine Influenza
5.5.5 Swine Pneumonia
5.6 Equine Vaccines, By Disease
5.6.1 Equine Encephalomyelitis
5.6.2 Strangles
5.6.3 Equine Influenza (Horse Flu)
5.6.4 Equine Rhinopneumonitis
5.7 Aquaculture Vaccines, By Disease
5.7.1 Vibriosis
5.7.2 Pasteurellosis
5.7.3 Furunculosis

6 Market – By Technology (Page No. – 108)
6.1 Introduction
6.2 Live Attenuated Vaccines (LAV)
6.3 Inactivated Vaccines
6.4 Subunit Vaccines
6.5 Toxoid Vaccines
6.6 Conjugate Vaccines
6.7 Recombinant Vaccines
6.8 Dna Vaccines
6.9 Live Attenuated Technology Contributes The Largest To The Livestock Vaccines Market
6.10 Dna Vaccines Along With Inactivated & Recombinant Technology To Grow At Healthy Pace
6.11 Inactivated Vaccines Technology Accounts For The Largest Share In Porcine Vaccine Market

7 Geographic Analysis (Page No. – 121)
7.1 Introduction
7.2 Europe
7.2.1 Europe Dominates The Animal Vaccine Market Owing To Highly Organized Livestock Sector
7.3 North America
7.3.1 Rise In Companion & Farm Animals To Drive The North American Market
7.3.2 Increase In Investments By Companies In North America
7.4 Asia
7.4.1 Asian Countries Offer Huge Opportunities To Vaccine Manufacturers
7.5 Rest Of The World (ROW)

8 Competitive Landscape (Page No. – 196)
8.1 Introduction
8.1.1 More Than 20 New Products Were Launched Between 2012 & 2013
8.2 Mergers & Acquisitions
8.3 Agreements, Partnerships, Collaborations, & Joint Ventures
8.4 New Product Launch
8.5 Other Developments

9 Company Profiles (Overview, Financials, Products & Services, Strategy, & Developments)* (Page No. – 210)
9.1 Bayer Healthcare
9.2 Biogenesis Bago S.A.
9.3 Bioniche Animal Health Canada, Inc.
9.4 Boehringer Ingelheim
9.5 Ceva (Ceva Sante Animale)
9.6 Heska Corporation
9.7 Indian Immunologicals Ltd.
9.8 Lohmann Animal Health International
9.9 Merck
9.10 Merial (Animal Health Division Of Sanofi)
9.11 Novartis Animal Health, Inc.
9.12 Protein Sciences Corporation
9.13 Virbac
9.14 Zoetis (Pfizer Animal Health) *Details On Financials, Product & Services, Strategy, & Developments Might Not Be Captured In Case Of Unlisted Companies.

List Of Tables (99 Tables)

Table 1 Global Animal Vaccines Market, By Product, 2011-2018 ($Million)
Table 2 Global Companion Animal Vaccines Market, By Category, 2011 - 2018 ($Million)
Table 3 Companion Animal Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 4 Global Livestock Vaccines Market, By Category, 2011 - 2018 ($Million)
Table 5 Livestock Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 6 Poultry Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 7 Porcine Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 8 Equine Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 9 Aquaculture Vaccines Market, By Geography, 2011 - 2018 ($Million)
Table 10 Other Animal Vaccines Market, By Geography, 2011-2018 ($Million)
Table 11 Global Canine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 12 Global Feline Vaccines Market, By Disease, 2011-2018 ($Million)
Table 13 Global Bovine Vaccines Market, By Disease, 2011 –2018 ($Million)
Table 14 Global Small Ruminant Vaccines Market, By Disease, 2011-2018 ($Million)
Table 15 Global Poultry Vaccines Market, By Disease, 2011-2018 ($Million)
Table 16 Commercially Used Strain For Avian Influenza Vaccines
Table 17 Commercially Used Strain For Newcastle Disease Vaccines
Table 18 Global Porcine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 19 Global Equine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 20 Global Aquaculture Vaccines Market, By Disease, 2011-2018 ($Million)
Table 21 Global Companion Animal Vaccine Market, By Technology, 2011-2018 ($Million)
Table 22 Global Livestock Vaccine Market, By Technology, 2011-2018 ($Million)
Table 23 Global Poultry Vaccine Market, By Technology, 2011-2018 ($Million)
Table 24 Global Porcine Vaccine Market, By Technology, 2011-2018 ($Million)
Table 25 Global Equine Vaccine Market, By Technology, 2011-2018 ($Million)
Table 26 Global Aquaculture Vaccine Market, By Technology, 2011-2018 ($Million)
Table 27 Number Of Cattle In Europe, 2010 & 2011 (Thousand Head)
Table 28 Europe: Animal Vaccines Market, By Product, 2011-2018 ($Million)
Table 29 Europe: Companion Animal Vaccines Market, By Category, 2011-2018 ($Million)
Table 30 Europe: Canine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 31 Europe: Feline Vaccines Market, By Disease, 2011-2018 ($Million)
Table 32 Europe: Companion Animal Vaccines Market, By Technology, 2011-2018 ($Million)
Table 33 Europe: Livestock Vaccines Market, By Category, 2011-2018 ($Million)
Table 34 Europe: Bovine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 35 Europe: Small Ruminant Vaccines Market, By Disease, 2011-2018 ($Million)
Table 36 Europe: Livestock Vaccines Market, By Technology, 2011-2018 ($Million)
Table 37 Europe: Poultry Vaccines Market, By Disease, 2011-2018 ($Million)
Table 38 Europe: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 39 Europe: Porcine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 40 Europe: Market, By Technology, 2011-2018 ($Million)
Table 41 Europe: Equine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 42 Europe: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 43 Europe: Aquaculture Vaccines Market, By Disease, 2011-2018 ($Million)
Table 44 Europe: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 45 North America: Animal Vaccines Market, By Product, 2011-2018 ($Million)
Table 46 North America: Companion Animal Vaccines Market, By Category, 2011-2018
Table 47 North America: Canine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 48 North America: Feline Vaccines Market, By Disease, 2011-2018 ($Million)
Table 49 North America: Companion Animal Vaccines Market, By Technology, 2011-2018 ($Million)
Table 50 North America: Livestock Vaccines Market, By Category, 2011-2018 ($Million)
Table 51 North America: Bovine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 52 North America: Small Ruminant Vaccines Market, By Disease, 2011-2018 ($Million)
Table 53 North America: Livestock Vaccines Market, By Technology, 2011-2018 ($Million)
Table 54 North America: Poultry Vaccines Market, By Disease, 2011-2018 ($Million)
Table 55 North America: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 56 North America: Porcine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 57 North America: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 58 North America: Equine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 59 North America: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 60 North America: Aquaculture Vaccines Market, By Disease, 2011-2018 ($Million)
Table 61 North America: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 62 Asia: Animal Vaccines Market, By Product, 2011-2018 ($Million)
Table 63 Asia: Companion Animal Vaccines Market, By Category, 2011-2018 ($Million)
Table 64 Asia: Canine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 65 Asia: Feline Vaccines Market, By Disease, 2011-2018 ($Million)
Table 66 Asia: Companion Animal Vaccines Market, By Technology, 2011-2018 ($Million)
Table 67 Asia: Livestock Vaccines Market, By Category, 2011-2018 ($Million)
Table 68 Asia: Bovine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 69 Asia: Small Ruminant Vaccines Market, By Disease, 2011-2018 ($Million)
Table 70 Asia: Livestock Vaccines Market, By Technology, 2011-2018 ($Million)
Table 71 Asia: Poultry Vaccines Market, By Disease, 2011-2018 ($Million)
Table 72 Asia: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 73 Asia: Porcine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 74 Asia: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 75 Asia: Equine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 76 Asia: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 77 Asia: Aquaculture Vaccines Market, By Disease, 2011-2018 ($Million)
Table 78 Asia: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 79 Row: Animal Vaccines Market, By Product, 2011-2018 ($Billion)
Table 80 Row: Companion Animal Vaccines Market, By Category, 2011-2018 ($Million)
Table 81 Row: Canine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 82 Row: Feline Vaccines Market, By Disease, 2011-2018 ($Million)
Table 83 Row: Companion Animal Vaccines Market, By Technology, 2011-2018 ($Million)
Table 84 Row: Livestock Vaccines Market, By Category, 2011-2018 ($Million)
Table 85 Row: Bovine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 86 Row: Small Ruminant Vaccines Market, By Disease, 2011-2018 ($Million)
Table 87 Row: Livestock Vaccines Market, By Technology, 2011-2018 ($Million)
Table 88 Row: Poultry Vaccines Market, By Disease, 2011-2018 ($Million)
Table 89 Row: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 90 Row: Porcine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 91 Row: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 92 Row: Equine Vaccines Market, By Disease, 2011-2018 ($Million)
Table 93 Row: Market, By Technology, 2011-2018 ($Million)
Table 94 Row: Aquaculture Vaccines Market, By Disease, 2011-2018 ($Million)
Table 95 Row: Veterinary Vaccines Market, By Technology, 2011-2018 ($Million)
Table 96 Mergers & Acquisitions (2011-2013)
Table 97 Agreements, Partnerships, Collaborations, & Joint Ventures (2011-2013)
Table 98 New Product Launch (2011-2013)
Table 99 Other Developments (2011-2012)


List Of Figures (50 Figures)

Figure 1 Market Size Estimation Methodology For Animal Vaccines Market, By Products
Figure 2 Market Size Estimation Methodology For Animal Vaccines Market, By Diseases And Technology
Figure 3 Data Triangulation Methodology (360o Evaluation)
Figure 4 Veterinary Vaccines Market, By Geography (%) & By Products ($Million), 2013
Figure 5 Animal Vaccines Market Segmentation
Figure 6 Market Dynamics
Figure 7 Porter’s Five Forces Analysis
Figure 8 Global Market Share Analysis, By Key Players, 2012
Figure 9 North America: Animal Vaccines Market Share Analysis, By Key Players, 2012
Figure 10 Europe: Animal Vaccines Market Share Analysis, By Key Players, 2012
Figure 11 Asia: Animal Vaccines Market Share Analysis, By Key Players, 2012
Figure 12 Opportunity Matrix: Global Veterinary Vaccines Market, By Product, 2011 - 2018 ($Million)
Figure 13 Global Canine Vaccines Market, By Disease, 2013 ($Million)
Figure 14 Global Feline Vaccines Market, By Disease, 2013 ($Million)
Figure 15 Technology Evolution
Figure 16 Global LAV Market, By Product, 2013 & 2018 ($Million)
Figure 17 Animal Vaccines Market, By Geography, 2013
Figure 18 Animal Vaccines Market, Growth Phases, By Geography, 2013
Figure 19 Geographic Reach Vs Product Portfolio Analysis: Key Players
Figure 20 Key Growth Strategies, 2010-2013
Figure 21 Bayer Healthcare: Total Revenue ($Million) And Operating Margin (%), 2010-2012
Figure 22 Bayer Healthcare: Business Revenue Mix, 2012
Figure 23 Bayer Healthcare: Geographic Revenue Mix, 2012
Figure 24 Bayer Healthcare: Market Strategy, 2011-2013
Figure 25 Bioniche: Total Revenue ($Million), 2010-2012
Figure 26 Bioniche: Business Revenue Mix, 2012
Figure 27 Bioniche: Geographic Revenue Mix, 2012
Figure 28 Boehringer Ingelheim: Total Revenue ($Million) And Operating Margin (%), 2010-2012
Figure 29 Boehringer Ingelheim: Business Revenue Mix, 2012
Figure 30 Ceva: Total Revenue ($Million), 2010-2011
Figure 31 Heska: Total Revenue ($Million) And Operating Margin (%), 2010-2012
Figure 32 Heska: Business Revenue Mix, 2012
Figure 33 Heska: Geographic Revenue Mix, 2012
Figure 34 Merck: Total Revenue ($Million) And Operating Margin (%), 2010-2012
Figure 35 Merck Animal Health: Business Revenue Mix, 2011
Figure 36 Merck: Geographic Revenue Mix, 2011
Figure 37 Merck: Market Strategy, 2011-2013
Figure 38 Merial: Total Revenue ($Million), 2010-2012
Figure 39 Merial: Market Strategy, 2011-2013
Figure 40 Novartis: Total Revenue ($Million), 2010-2012
Figure 41 Novartis: Business Revenue Mix, 2012
Figure 42 Novartis: Geographic Revenue Mix, 2012
Figure 43 Virbac: Total Revenue ($Million), 2010-2012
Figure 44 Virbac: Business Revenue Mix, 2012
Figure 45 Virbac: Geographic Revenue Mix, 2012
Figure 46 Virbac, Market Strategy, 2011-2013
Figure 47 Zoetis: Total Revenue ($Million) And Operating Margin (%), 2010-2012
Figure 48 Zoetis: Business Revenue Mix, 2012
Figure 49 Zoetis: Geographic Revenue Mix, 2012
Figure 50 Zoetis, Market Strategy, 2011-2013

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